
Our exclusive boutique service for sellers
We work with you, not just for you. Here is exactly how we research, value, market and sell your property, step by step.
Photo: Isan Real Estate · home among the rice fields
Isan Real Estate Co., Ltd. offers professional real estate brokerage across Isan (Northeast Thailand), Northern Thailand and the rest of the Kingdom. We were recognised as one of Thailand’s Best Real Estate Agencies in August 2018. Our mobile sales team works collaboratively with you to get the best result.
Prefer to read it offline? The full guide in English, 3 pages.
The 13 steps
- 01
Thorough research for effective marketing
Before we show your property to buyers, we research it carefully. To make sure we can legally represent you as the owner, please send us:
- An A4 copy (PDF preferred) of the title deed(s), front and rear
- An A4 copy of the owner’s Thai ID card
- An A4 copy of the owner’s house registration (Tabien Baan)
- If a company owns the property, an A4 copy of the company registration documents
- 02
Location and appeal
Please confirm the GPS location from Google Maps, as coordinates such as 17.123456, 102.123456. We use street and aerial views to understand the area, nearby facilities and amenities.
- 03
A full property appraisal
After our first research we book a visit with you or your nominee at the property. Two or more of our team carry out the appraisal, which looks at:
- Current land value, per talang wah
- Structural replacement cost
- Fixtures, fittings and landscaping
- Any furnishings and improvements
- Any necessary depreciation
- 04
The exclusive brokerage contract
We present the appraisal to you to discuss. If it falls within your range and we are both happy, we ask for an Exclusive Brokerage contract that makes Isan Real Estate your sole agent. It usually runs 8 months, or longer for harder-to-sell properties. The contract period is not the time it takes to sell: your property may sell much sooner.
- 05
Expert negotiation
Alongside the agreed marketing price, we ask for your absolute bottom-line price, so we know the range we can negotiate in. Our team handles every negotiation for you, aiming for the highest price without risking the sale, and keeps direct buyer-seller contact to a minimum to avoid friction.
- 06
Marketing begins
Once the exclusive agreement is signed and the marketing price confirmed, we start our full marketing plan for your property.
- 07
Focused on selling
We are a sales-focused brokerage, not an advertising company. Our goal is to sell your property. If an owner does not accept our appraisal or terms, we respectfully decline the exclusive agreement and encourage them to sell through other agents or privately.
- 08
Marketing tailored to each property
Every property has its own likely buyers: home buyers, land buyers, investors, developers or renovators. We target our marketing at the right audience for yours.
- 09
Extensive marketing, free to you
Professional photography, free featured listings, and social media campaigns on Facebook, Instagram, YouTube and other sites where we hold premium accounts. If we believe we can sell your property, all of this is free. You pay nothing upfront; we only ask for a cost-effective commission after the property is sold.
- 10
The purchase process
When we receive an offer within the agreed price range, we present it to you promptly. We reasonably expect you to accept offers within the terms of our agreement. We then arrange a meeting between you and the buyer to sign a Purchase Agreement.
- 11
Genuine, verified buyers
We check each buyer’s financial position, whether they pay cash or need a bank loan. When the purchase contract is signed, the buyer pays a 10% non-refundable deposit. It is held in Isan Real Estate Co., Ltd.’s non-interest-bearing Bangkok Bank trust account until settlement. Only after the transfer is completed at the Land Office do we release the funds to you, in cash or by bank transfer.
- 12
Our service fee
Our fee for this full service is only 4% (four percent) of the final Sale and Purchase contract price.
- 13
Transparent fee deduction
We deduct our fee directly from the 10% deposit and forward the remaining balance to the seller(s). Clear and fair from start to finish.
Western-style legalities, deep respect for Thai culture
Throughout our partnership we help everyone involved, with referrals to law firms, banks, building inspectors and other professionals when needed. We aim for 100% client satisfaction. We are not a firm that lists a property and hopes: we market and sell your property at our own expense.

